GREAT DESIGN CAN HELP

GREAT DESIGN CAN HELP

Expand sustainable dental care.

Expand sustainable dental care.

GREAT DESIGN CAN HELP

Create brighter futures, one smile at a time.

70% of Nicaraguans live on less than $2 per day and have limited or no access to dental care. Poor dental hygiene can contribute to a number of negative health conditions, most of which are completely preventable with proper care. Cura Coffee buys coffee beans directly from the Tierra Nueva Cooperative in Boaco, Nicaragua at fair trade prices, which in turn supports the local farmers and their families. Cura Coffee works directly with Cura Smiles to fund sustainable dental care systems in this remote community and beyond through education, training and equipping local dentists.

We worked closely with Cura Coffee through their initial launch with the inception of their branding and very first e-commerce website. Over the years, we’ve been honored to continue partnering with the Cura family to bring their non-profit arm, Cura Smiles, to life, as well as carrying on the Cura Coffee story as it unfolds.

Services:
- Content Strategy
- Brand Development
- Website Design/Dev
- eCommerce
- Print Design

Topic:
- Health
- Education
- International Development

Team:
- Dana Holliday

CuraCoffee-Coffee
CuraCoffee-Logo-White
CuraCoffee-Web

Project Goals

- Create two individual, cohesive brand identities that would encompass the Cura family and differentiate the non-profit project from the for-profit product.

- Design two, unique websites for each brand that would educate, inform and inspire viewers to action through Cura Coffee sales and Cura Smiles donations.

CuraSmiles-Logo-White
CuraSmiles-Posters
CuraSmiles-Web